Sophie Engels is a San Diego based creator blending beauty, haircare, and everyday routines with a relatable, confident voice. With roots in the corporate world and a deep love for beauty, she shares tips and rituals that help others feel more like themselves.
Inspired by the strong women who raised her, Sophie creates content that celebrates self-expression, natural beauty, and showing up as you are. She’s passionate about working with brands that value confidence, care, and helping people feel good in their own skin.
Whether she’s walking through a hair routine or simply sharing what’s real, Sophie’s goal is to create content that’s authentic, uplifting, and easy to connect with.
Hair Hacks
Beauty DIYs
Workday Routines
Skincare Secrets
I’ve been an avid customer of Color Wow since I first saw the Dream Coat on TikTok and it completely changed how I managed my frizz. Since then I’ve spent hundreds (if not thousands) on their products. Knowing how much I value what they create, it felt special that they saw the value in what I’ve created with my platform and now I get to share even more wonderful hair hacks with people who may just be getting started in their hair care journey.
@colorwowhair
111@theguardianmgmt.com
310-529-9946